Trade fairs of the 21st century are an instrument of the market economy, in personal marketing and effective communication between market participants. Yet, the ultimate goal is making the sale – sooner or later.
What Exhibitions are best suited for, what they are being used for most often:
- To introduce a company onto market (exhibitions are full-fledged, open, transparent marketplaces)
- To enter new markets
- To launch/introduce new or modified products/ services
- To find, identify new partners
- To present new use of existing products
- To present full portfolio of a company
- To widen customer base
- To launch new corporate identity of a company
- To strengthen corporate identity
- To seek new distribution channels, new market and price strategy, customer service system, representation
- To personal customer relationship management
- To boost sales (actions, to utilise exhibition-driven additional publicity, high tide)
- To on-the-spot sales, contracts
- To market research, tests, feedback, to identify customer needs
- To demonstrate market position (where are we better than competitors)
- To analyse competitiveness (technical and marketing alike
- To get new ideas, thoughts
(Presented by Károly Nagy at AHEFO)