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  • /Trade fairs ranking

Exhibition Trends

What Exhibitions are best suited for

Trade fairs of the 21st century are an instrument of the market economy, in personal marketing and effective communication between market participants. Yet, the ultimate goal is making the sale – sooner or later.

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Visitors objectives

What objectives are realized by visitors?

Visitors come to the B-2-B fair to accomplish the following:

  • to see a new product or service
  • to find out information
  • to get up to date with new technologies
  • to establish business contacts
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Trade fairs ranking

Trade fairs ranked very high in the context which marketing communication tools are considered most effective vis-a-vis different marketing/sales objectives:

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Practical hints for exhibitors

Maximising the power of exhibitions

Marketing is a peculiar discipline, often full of impenetrable jargon and needlessly complex 'strategising'.

But the more you simplify the art and science of marketing to its basic truths, the more one medium emerges as a uniquely powerful force: exhibitions.

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Internet at the fair

Make it incumbent on the fair organiser to make use of the potential that Internet provides

The world’s trade fair industry is undergoing systematic development, adapting state of the art technologies, including IT, for the purposes of exhibitors, visitors and trade fair organisers. Thanks to the integration between the global network and the fair industry, a new type of year round on-line trade fair has come into being.

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Instrument of direct marketing and communication

Regardless of what you sell, the truth is that the better you know your clients, and the better they know you, the bigger are your chances for increasing sales of your product.

If you were to suggest a marketing instrument for building excellent relations with your clients, you would surely choose trade fairs-the most direct marketing instrument that has ever been devised!

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Functions of modern trade fairs

The most direct marketing instrument available, yet the trade fair is more than just a marketing tool, however.

THE STRENGTH OF TRADE FAIRS LIES IN ITS INTERACTIVE CHARACTER

Modern trade fairs are multifunctional and allow both exhibitors and visitors to realise many objectives at one time and in one place.

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Four steps to generating maximum business

John Blaskey of AEO exhibitor trainers Pinewood Consulting teaches that, for most trade shows, the goal is the appointment.

Here's his system.

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Face-to-face and emotions

Functions of trade fairs has changed and is still changing: now they represent a main on-par opportunity of personal encounter between buyers and sellers, potential partners. A meeting on neutral grounds.

This personal encounter is the advantage which gives the real attraction of the trade fairs. First meeting with a potential customer, inviting existing customers, joy of the reunion, celebration of this meeting are the factors contributing to a good show. This joyful contest, record-probe is a daily practice at a show.

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Efficiency of Trade Fairs

Trade fairs are Effective marketing instruments

Research of the trade fair market in Poland has been conducted by Pentor. The results of a study have been published in the report "Anticipated Trade Fair Participation of Polish Exhibitors". (exhibitors’ opinion)

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Advising the exhibitor

The expectations of the companies from the trade fair organizers

Among the expectations of the companies from the trade fair organizers, the dominant factors are competent advice and service throughout the entire period of a trade fair participation as well as special support for first-time exhibitors. Between 60 and 65% of current and potential exhibitors believe these aspects are very important or important.
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5 sensesAdvantage of trade fairsAdvising from the exhibitorBefore the showDuring the showEffective marketing instrumentExhibitions are best suited forExpectations towards the organiserFace-to-face communicationFeedback on the spotFollow-upFunctions of modern trade fairsInternet at the fairMeeting clientsMost direct marketingMultifunctionalityPractical hints for exhibitorsPractical hints for exhibitorsStrength of trade fairsTrade fairs rankingVisitors benefitsVisitors objectives
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Recent Blog Posts

Fishing and Hunting

F&H – Fishing and Hunting

FeHoVa2016 3

We love and respect sports – even if my grandson said: “I prefer watch soccer on TV, it is not as tiresome as playing it.”

Fishing and Hunting Trade Fairs are becoming very popular. One may say, because we love to be outdoors. Or we can say that Fishing & Hunting are great sports – but ask the rabbit!

F&H trade fairs are often held together and though being patient is common requirement, yet I noticed major differences among the typical visitors. Anglers are more reserved - fishing is a lone fight – just me and the fish – while hunting needs an accord of team. A joint, common experience for hunters – at fairs they are jolly, loud, noisy – and happy together.

Therefore one can feel somewhat different atmosphere at the different areas of the booths if a joint fair is held. Hunters are ready to go a long way (to the fairs) to be together – while fishing fairs are much more often brought closer georaphically to the anglers – sometimes they are cloned and/or re-branded.

Did you see the latest ones? Season is just coming for that!

Károly Nagy

The Y generation

A couple of years ago I was at may if public fairs will have anything to do with traditional trade fair industry. We are exposed – and extremely so is the Y generation – to changing/new sales and marketing patterns, globalization of consumerism, and mostly, to digital world. Now I see it was a doomed vision: and surprisingly the digital world helps us a lot to restore the confidence that live events (or whatever we call today’s face-to-face) are much more attractive to the Y generation than I ever expected. Consider the growing success of GamesCon, and respectively Game Arena, Pyrkon, Majáles, PlayIT, GAMEon, Drone and Robotics etc  - also in Central Europe.

Content is the king!

Recently CENTREX Union held a communication seminar where one of the focused topics was Content.

Of course, the 5Ws were also emphasized:  and it starts with What.

Latest News

Remarkable rebounce - Covid freak receding, exhibition mood rebounce

As a reconfirmation of the role in the society the trade fair centers and companies since long claim – the communities, local, regional and central authorities now realized this and highly appreciated. Not just the very existence of the facilities (temporary medical and storage, logistics centers) but increasingly availed with the organising capabilities, service experience the trade fair organisations could put at disposal – during and after the Covid period. And this trust and appreciation seems to last into the future.

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