Visitors objectives

What objectives are realized by visitors?

Visitors come to the B-2-B fair to accomplish the following:

  • to see a new product or service
  • to find out information
  • to get up to date with new technologies
  • to establish business contacts

Visitors get the following benefits at the fair:

  • neutral and complete information
  • ability to better compare products
  • high degree of objectivity
  • highly synthesised information

Source : EEAA, Australia