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Presentations

Trade Fairs in Central Europe in Globalisation
Date:
11 December 2016
Macro-Economic Effect of Trade Fairs
Date:
11 December 2016
Trade Fairs in Marketing Mix 2016
Date:
11 December 2016
CENTREX statistics experience
Date:
11 December 2016
Measuring efficiency at trade fairs
Date:
11 December 2016
Auditing exhibition statistics
Date:
11 December 2016
Ticket to Visitor Loyalty MTP - and Social Media
Date:
13 November 2016
Trade Fairs - Marketing or sales
Date:
13 November 2016
Top tips for success - REED
Date:
13 November 2016
CEEEF 3 Summary Findings
Date:
13 November 2016
Social Media CENTREX
Date:
13 November 2016
Servicing Trade Fair Industry 2008
Date:
13 November 2016
Help Your Exhibitors Calculate ROO and ROI - 2013 UFI
Date:
13 November 2016
From Visitor registration to CRM
Date:
13 November 2016
Fairs- Past-Present-Future
Date:
13 November 2016
Exhibition challenges in CEE 2013
Date:
13 November 2016
Exhibiting in XXI century
Date:
13 November 2016
Central European Visitor survey
Date:
13 November 2016
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Recent Blog Posts

Fishing and Hunting

F&H – Fishing and Hunting

FeHoVa2016 3

We love and respect sports – even if my grandson said: “I prefer watch soccer on TV, it is not as tiresome as playing it.”

Fishing and Hunting Trade Fairs are becoming very popular. One may say, because we love to be outdoors. Or we can say that Fishing & Hunting are great sports – but ask the rabbit!

F&H trade fairs are often held together and though being patient is common requirement, yet I noticed major differences among the typical visitors. Anglers are more reserved - fishing is a lone fight – just me and the fish – while hunting needs an accord of team. A joint, common experience for hunters – at fairs they are jolly, loud, noisy – and happy together.

Therefore one can feel somewhat different atmosphere at the different areas of the booths if a joint fair is held. Hunters are ready to go a long way (to the fairs) to be together – while fishing fairs are much more often brought closer georaphically to the anglers – sometimes they are cloned and/or re-branded.

Did you see the latest ones? Season is just coming for that!

Károly Nagy

The Y generation

A couple of years ago I was at may if public fairs will have anything to do with traditional trade fair industry. We are exposed – and extremely so is the Y generation – to changing/new sales and marketing patterns, globalization of consumerism, and mostly, to digital world. Now I see it was a doomed vision: and surprisingly the digital world helps us a lot to restore the confidence that live events (or whatever we call today’s face-to-face) are much more attractive to the Y generation than I ever expected. Consider the growing success of GamesCon, and respectively Game Arena, Pyrkon, Majáles, PlayIT, GAMEon, Drone and Robotics etc  - also in Central Europe.

Content is the king!

Recently CENTREX Union held a communication seminar where one of the focused topics was Content.

Of course, the 5Ws were also emphasized:  and it starts with What.

Latest News

Remarkable rebounce - Covid freak receding, exhibition mood rebounce

As a reconfirmation of the role in the society the trade fair centers and companies since long claim – the communities, local, regional and central authorities now realized this and highly appreciated. Not just the very existence of the facilities (temporary medical and storage, logistics centers) but increasingly availed with the organising capabilities, service experience the trade fair organisations could put at disposal – during and after the Covid period. And this trust and appreciation seems to last into the future.

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