Internet at the fair

Make it incumbent on the fair organiser to make use of the potential that Internet provides

The world’s trade fair industry is undergoing systematic development, adapting state of the art technologies, including IT, for the purposes of exhibitors, visitors and trade fair organisers. Thanks to the integration between the global network and the fair industry, a new type of year round on-line trade fair has come into being.

However, in the opinion of 91% of 250 chief executive officers of US corporations, the Internet will NOT replace real trade fairs for the following reasons:

  • personal contact is indispensable (55%)
  • the product needs to be seen and discussed (35%)
  • questions asked during the fair receive more complete answers (10%)

The fair as a place for face-to-face meetings (direct marketing) and the Internet as a source of information during the period preceding the fair make for a perfect combination.

Source: IAEM