Written by Greg Nagy

Published: 04 April 2016

Onto these pages we have collected a bouquet of materials reflecting some of those values that exhibitions carry in themselves.

Under Exhibition Trends you can find information about

• exhibitions in general view,
• their position and role in the marketing mix,
• their advantageous features and
• the way how to use them effectively.

The sources of this collection come from the most acknowledged market players, professional bodies, like UFI, AUMA, AEO, etc.

Collection of Exhibitors' Testimonials can be of importance for the organisers and for the professional bodies, - even for anybody in the market who is interested to know the opinion of their customers. This is the reality / the feedback of the practice itself.

Menu point Forums covers events/workshops organised by Centrex that have become brands by themselves already, implemented on very international level and with participants, their themes were up to the date and unique.

• 1st CEEEF - Central East European Exhibition Forum - discussed the trends and future of building industry trade fairs – what may come after the boom.
• 2nd CEEEF has widely elaborated on education of exhibitions at university and high schools, education of the customers and of the organisers.
• 3rd CEEEF - titled "Changing Roles of Research in Adjusting Fairs to Current and Future Demands" was dedicated to what trade fair organisers research – and what they do with the findings.

In Presentations we try to provide access to a number of international presentations, hints and guidance materials, collected from our partners and at international events.

We hope this easy access to our 'collection' - which is set to grow continuously - can be beneficial for those who has limited time to do the digging by herself / himself. We believe this collection can add some more clarity what we consider as important pieces of knowledge about exhibitions, the exhibition industry and the know-how.

We think the best is to 'test the water' and afterwards 'be ready to swim'. Your reflections are most welcome.

Written by Greg Nagy

Published: 04 April 2016

The unique CENTREX extended VIP Courtesy programme continues also in 2016!

We are very pleased to continue our extended VIP Courtesy programme. We hope accepting VIP cards issued by other CENTREX members to enter fairs as a special joint courtesy will broaden international window into Central East Europe. 

Partners participating in CENTREX Courtesy VIP programme are listed as below:

For practical reasons please call back at times and before visiting on the links for current exhibition programme. 

When visiting please show your card to the gate personnel. 

We hope this programme will help to establish new contacts, to obtain information and overview of what is going on in the region. We are sure visiting these market leaders’ fairs will pave way to new business success of yours.

We wish pleasant visiting at CENTREX members!

Written by Greg Nagy

Published: 04 April 2016

CENTREX International Exhibition Statistics Union since her inception has become the top exhibition industry organisation in Central Eastern Europe: not only for promoting transparency, reliability and real market-value of exhibition statistics, but growingly also in promoting exhibitions as excellent face-to-face marketing tool in general aspect. 

The Union was established as a non-profit organisation in 1997 at the initiative of the market leader exhibition organisers in Central East Europe. 

CENTREX ever since then is an open organisation: further legal entities can join the Union having adopted and implemented the "Standard Exhibition Statistics Regulation" and signed the relevant agreement. Prior to joining CENTREX can advise prospective members on their internal procedures as related to a statistics system and exhibition control. 

Since the launch CENTREX has extended its scope of safeguarding of transparency into 6 countries in Central East Europe: now covering most exhibition businesses in Romania, Bulgaria, Ukraine, Poland, Czech Republic, Hungary. 

CENTREX safeguards partner firms' interests within the range of exhibition statistics, updates the joint Standard Exhibition Statistics Regulation, monitors world-wide tendencies in exhibition statistics, consults on exhibition statistics with national and international organisations, institutes, chambers of commerce and exhibitor organisations, co-ordinates, supervises statistical, implements audits at their exhibition organiser companies. 

The members of CENTREX strive for transparent, measurable, internationally acceptable, comparable, audited exhibition statistics, to promote these data and collaboration internationally, and to publish their data open wide in their annual publication and at their Internet site. 

The first comprehensive publication of Centrex has been printed in 1999. Since the foundation the Union in 2013 published her 15th annually statistical bulletin. 

To support internationality of CENTREX, the Union has become active in some significant international associations. The members' exhibition statistics are fully compatible with European exhibition statistics - and are annually published also as part of the “EuroFair” pan-European Trade Fair and Exhibition Statistics Yearbook. 

In 1999 the Union was admitted as member of the UFI (The International Association of the Exhibition Industry). Other close collaboration partners are AUMA, CEFA and national exhibition associations like Polish Chamber of Exhibition Industry. 

As to retain the real international character of CENTREX the Board of Directors elects her new chairman in every second year, while the mandate of the Executive Director was given to Ildikó Molnár from Hungary. The headquarters and coordination of CENTREX is located in Budapest. 

Transparent exhibition statistics is badly needed for right business and marketing decisions for exhibitors, visitors, trade associations alike. So over collecting and publishing statistical data CENTREX has upgraded her activity into joint promotion of the trade fairs as effective tool of face-to-face marketing communication. ("social instrument of marketing") 

Based on similar challenges the members decided to identify opportunities and join efforts in competing with other marketing tools, to strengthen the acceptance of the trade fairs based on real market values. Possible ways can be informing each other of the best practice, of the market surveys and opinions, developing joint publications, marketing actions, upgrading web-site accordingly. 

As another field of coverage the web-visitors can read here exhibitors' references, testimonials: statements and opinions of companies and institutions who have achieved business success through participation at exhibitions and why they trust the values and efficiency of this marketing tool in the future as well. Web-site also serves as a transfer of know-how: CENTREX’s slogan as “The Exhibition Knowledge Provider” is addressing exhibitors, visitors, business associations, press, public and trade fair industry alike on perceiving current opportunites how trade fairs can serve their interests. 

CENTREX as a professional body promoting exhibitions makes every effort in her communication both inside and outside the respective countries to reflect the most important advantages of the fairs: the face - to - face communication platform. Seminars and workshops organised by CENTREX are excellent way for exchange of experiences.

Written by Greg Nagy

Published: 23 March 2016

CENTREX International Exhibition Statistics Union is the top exhibition industry organisation in Central Eastern Europe not only for promoting transparency, reliability and real market-value of exhibition statistics (her initial concept), but growingly also in promoting exhibitions as excellent face-to-face marketing tool in general aspect.

Founding members were leading trade fair organisers of the region: Brno, Poznan, Budapest, Bratislava.

Since the launch other important fair organisers decided to join CENTREX: now the membership includes Czech Trade Fairs Brno and Výstaviště České Budějovice, Hungarian Hungexpo C. Co. Ltd. Budapest and V-Trade Exhibitions Debrecen, Polish Poznan International Fair and Kielce Trade Fairs, Ukrainian Euroindex Ltd. Kyiv, Kyiv International Contract Fair and Gal-EXPO from Lviv, Romanian Expo Arad International and Romexpo s.a., Bulgarian International Fair Plovdiv.

CENTREX also very active in the international promotion of exhibitions as marketing tool.

(See the Exhibition Knowledge Provider section)

The Union is deeply committed to enhancing the acceptance of exhibitions among business community and society in the region.

To achieve this the Union started to organise "CEEEF workshops" to focus to very timely topics both of the exhbition industry and certain branches of the industry, as well. (more...)

CENTREX is active member of UFI and cooperation partner of other significant associations in the fair industry.

In 2013 the CENTREX audited 330 trade fairs and exhibitions, where 40,000 exhibitors presented their products and services. They have used 1.2 million sq. m. net exhibition space for their appearances and at these fairs the number of visitors exceeding 2.1 million.

Written by Greg Nagy

Published: 23 March 2016

BVV Trade Fairs Brno Výstaviště 405/1, CZ - 603 00 Brno, Czech Republic http://www.bvv.cz

Tomáš Moravec CEO

DLG InterMarketing SRL 50 Dionisie Lupu str., RO – 010458 Bucharest, Romania http://www.agraria.info.ro

Corina Mares Managing director

Euroindex Ltd. 56, Peremohy Ave., UA-03680 Kyiv, Ukraine http://www.euroindex.ua

Valerii Pekar President

Grupa MTP ul. Glogowska 14., PL - 60734 Poznan, Poland http://www.mtp.pl

Mr. Tomasz Kobierski Chairman

Hungexpo Co. Ltd. Albertirsai út 10., H - 1101 Budapest, Hungary http://www.hungexpo.hu

Gábor Ganczer CEO

International Fair Plovdiv 37. Tzar Boris III – Obedinitel Blvd., BG-4003 Plovdiv, Bulgaria http://fair.bg

Ivan Sokolov Chairman & CEO

Kyiv International Contract Fair P.O.Box B-13, UA-01001 Kyiv, Ukraine http://www.kmkya.kiev.ua

Volodymyr Ivanov Chairman

Romexpo s.a. 65-67, Marasti Blvd,, RO-011465 Bucharest, Romania http://www.romexpo.ro

Mihai Costris Executive Director

Targi Kielce S.A. ul. Zakladowa 1., PL - 25672 Kielce, Poland http://www.targikielce.pl

Andrzej Mochon CEO

V-Trade Exhibitions Ltd. Füredi út 76., H - 4032 Debrecen, Hungary http://www.vtrade.hu

László Vaszkó CEO