VIP card ititiative

Published: 4. April 2016. Written by Greg Nagy

The unique CENTREX extended VIP Courtesy programme continues also in 2016!

We are very pleased to continue our extended VIP Courtesy programme. We hope accepting VIP cards issued by other CENTREX members to enter fairs as a special joint courtesy will broaden international window into Central East Europe.

Partners participating in CENTREX Courtesy VIP programme are listed as below:

Country	City	Exhibition organiser	Exhibition programme 2016 at:
Bulgaria	Plovdiv	International Fair Plovdiv	www.fair.bg
Czech Republic	Brno	Trade Fairs Brno	www.bvv.cz
Hungary	Budapest	Hungexpo	www.hungexpo.hu
Poland	Kielce	Kielce Trade Fairs	www.targikielce.pl
Poland	Poznan	Poznan International Fair	www.mtp.pl
Romania	Arad	Expo Arad International	www.expoarad.ro
Romania	Bucharest	Romexpo	www.romexpo.ro
Ukraine	Lviv	GalExpo	www.galexpo.lviv.ua

For practical reasons please call back at times and before visiting on the links for current exhibition programme.

When visiting please show your card to the gate personnel.

We hope this programme will help to establish new contacts, to obtain information and overview of what is going on in the region. We are sure visiting these market leaders fairs will pave way to new business success of yours.

We wish pleasant visiting at CENTREX members!

Fishing and Hunting

F&H – Fishing and Hunting

FeHoVa2016 3

We love and respect sports – even if my grandson said: “I prefer watch soccer on TV, it is not as tiresome as playing it.”

Fishing and Hunting Trade Fairs are becoming very popular. One may say, because we love to be outdoors. Or we can say that Fishing & Hunting are great sports – but ask the rabbit!

F&H trade fairs are often held together and though being patient is common requirement, yet I noticed major differences among the typical visitors. Anglers are more reserved - fishing is a lone fight – just me and the fish – while hunting needs an accord of team. A joint, common experience for hunters – at fairs they are jolly, loud, noisy – and happy together.

Therefore one can feel somewhat different atmosphere at the different areas of the booths if a joint fair is held. Hunters are ready to go a long way (to the fairs) to be together – while fishing fairs are much more often brought closer georaphically to the anglers – sometimes they are cloned and/or re-branded.

Did you see the latest ones? Season is just coming for that!

Károly Nagy

The Y generation

A couple of years ago I was at may if public fairs will have anything to do with traditional trade fair industry. We are exposed – and extremely so is the Y generation – to changing/new sales and marketing patterns, globalization of consumerism, and mostly, to digital world. Now I see it was a doomed vision: and surprisingly the digital world helps us a lot to restore the confidence that live events (or whatever we call today’s face-to-face) are much more attractive to the Y generation than I ever expected. Consider the growing success of GamesCon, and respectively Game Arena, Pyrkon, Majáles, PlayIT, GAMEon, Drone and Robotics etc - also in Central Europe.

Content is the king!

Recently CENTREX Union held a communication seminar where one of the focused topics was Content.

Of course, the 5Ws were also emphasized: and it starts with What.

Remarkable rebounce - Covid freak receding, exhibition mood rebounce

As a reconfirmation of the role in the society the trade fair centers and companies since long claim – the communities, local, regional and central authorities now realized this and highly appreciated. Not just the very existence of the facilities (temporary medical and storage, logistics centers) but increasingly availed with the organising capabilities, service experience the trade fair organisations could put at disposal – during and after the Covid period. And this trust and appreciation seems to last into the future.

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