Statistic and beyond CENTREX exhibition statistics yearbook 2013 already available

Published: 28. May 2014. Written by Ildikó Molnár

CENTREX International Exhibition Statistics Union, the non-profit transparency platform of Central European exhibition organisers since 1997 is proud to present its 16th review of audited exhibition statistics based on jointly implemented international industry standards.

CENTREX 2013 Central East European Exhibition Statistics Yearbook contains audited exhibition data on 330 trade fairs organized by in 26 cities (from Bucharest to Poznan 29 trade fair companies members of CENTREX and the members of the Polish Chamber of Exhibition Industry have hosted over 2.1 million visitors, and 40,000 exhibitors have used nearly 1.2 million sq.m. exhibition space to attract the attention of these visitors. (The yearbook is freely downloadable at: www.centrexstat.org) and the data will be later also included into the UFI Statistics Yearbook.

We know that behind these data - both from part of the clients and the organisers - there are much effort, success, good feeling, briefly work and pleasure! The numbers do not fully reflect the live marvels of shows but with little imagination it implies. Surfing among the rows (and shows) we seem to get the feeling of the fair hear and see and enjoy its sounds and fragrances.

CENTREX International Exhibition Statistics Union, the leading Central East European exhibition industry organization has held her annual CENTREX event board meeting and exchange of experiences this year in Budapest, Hungary on invitation of HUNGEXPO. The members agreed to continue the unique CENTREX VIP courtesy programme - mutually accepting each others VIP cards for entry started in 2013. In frame of the Tour d' Table on CEE exhibition industry the members in details exchanged their experiences, discussed current trends of the industry: issues, situation and challenges.

Fishing and Hunting

F&H – Fishing and Hunting

FeHoVa2016 3

We love and respect sports – even if my grandson said: “I prefer watch soccer on TV, it is not as tiresome as playing it.”

Fishing and Hunting Trade Fairs are becoming very popular. One may say, because we love to be outdoors. Or we can say that Fishing & Hunting are great sports – but ask the rabbit!

F&H trade fairs are often held together and though being patient is common requirement, yet I noticed major differences among the typical visitors. Anglers are more reserved - fishing is a lone fight – just me and the fish – while hunting needs an accord of team. A joint, common experience for hunters – at fairs they are jolly, loud, noisy – and happy together.

Therefore one can feel somewhat different atmosphere at the different areas of the booths if a joint fair is held. Hunters are ready to go a long way (to the fairs) to be together – while fishing fairs are much more often brought closer georaphically to the anglers – sometimes they are cloned and/or re-branded.

Did you see the latest ones? Season is just coming for that!

Károly Nagy

The Y generation

A couple of years ago I was at may if public fairs will have anything to do with traditional trade fair industry. We are exposed – and extremely so is the Y generation – to changing/new sales and marketing patterns, globalization of consumerism, and mostly, to digital world. Now I see it was a doomed vision: and surprisingly the digital world helps us a lot to restore the confidence that live events (or whatever we call today’s face-to-face) are much more attractive to the Y generation than I ever expected. Consider the growing success of GamesCon, and respectively Game Arena, Pyrkon, Majáles, PlayIT, GAMEon, Drone and Robotics etc - also in Central Europe.

Content is the king!

Recently CENTREX Union held a communication seminar where one of the focused topics was Content.

Of course, the 5Ws were also emphasized: and it starts with What.

Remarkable rebounce - Covid freak receding, exhibition mood rebounce

As a reconfirmation of the role in the society the trade fair centers and companies since long claim – the communities, local, regional and central authorities now realized this and highly appreciated. Not just the very existence of the facilities (temporary medical and storage, logistics centers) but increasingly availed with the organising capabilities, service experience the trade fair organisations could put at disposal – during and after the Covid period. And this trust and appreciation seems to last into the future.

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