Central East European 2012 exhibition statistics go on-line soon

Published: 21. May 2013. Written by Károly Nagy

CENTREX International Exhibition Statistics Union, the leading Central East European exhibition industry organization has held her annual CENTREX event board meeting and exchange of experiences on fresh developments in Brno, Czech Republic on invitation of the Veletrhy Brno.

The 15-years young organisation has now completed her annual exhibition statistics brochure with audited trade fair data from 7 countries of Central Europe and this statistics will go on-line soon.

CENTREX 2012 Central East European Exhibition Statistics Yearbook contains audited exhibition data on 330 trade fairs organized by in 29 cities (from Bucharest, Plovdiv, Budva, Kiev in south-east to Szczecin, Poznan, Gdansk in the north-west). 28 trade fair companies members of CENTREX and the members of the Polish Chamber of Exhibition Industry have hosted over 2.6 million visitors, and 45,000 exhibitors have used nearly 1.3 million sq.m. exhibition space to attract the attention of these visitors. (The yearbook will be freely downloadable at: www.centrexstat.org) and the data will be later also included into the UFI EuroFair Statistics Yearbook.

CENTREX members discussed emerging exhibition industry situation of Central and East Europe, remarkable trends in collaboration with and challenge from partner industry associations. The Board has revised major objectives, CENTREXs common values and repositioned the organisation as top market transparency platform and strong common voice of the Central East European exhibition industry. The Board has decided to restart direct exchange of organisational experiences among exhibition project managements in different exhibiting sectors.

Fishing and Hunting

F&H – Fishing and Hunting

FeHoVa2016 3

We love and respect sports – even if my grandson said: “I prefer watch soccer on TV, it is not as tiresome as playing it.”

Fishing and Hunting Trade Fairs are becoming very popular. One may say, because we love to be outdoors. Or we can say that Fishing & Hunting are great sports – but ask the rabbit!

F&H trade fairs are often held together and though being patient is common requirement, yet I noticed major differences among the typical visitors. Anglers are more reserved - fishing is a lone fight – just me and the fish – while hunting needs an accord of team. A joint, common experience for hunters – at fairs they are jolly, loud, noisy – and happy together.

Therefore one can feel somewhat different atmosphere at the different areas of the booths if a joint fair is held. Hunters are ready to go a long way (to the fairs) to be together – while fishing fairs are much more often brought closer georaphically to the anglers – sometimes they are cloned and/or re-branded.

Did you see the latest ones? Season is just coming for that!

Károly Nagy

The Y generation

A couple of years ago I was at may if public fairs will have anything to do with traditional trade fair industry. We are exposed – and extremely so is the Y generation – to changing/new sales and marketing patterns, globalization of consumerism, and mostly, to digital world. Now I see it was a doomed vision: and surprisingly the digital world helps us a lot to restore the confidence that live events (or whatever we call today’s face-to-face) are much more attractive to the Y generation than I ever expected. Consider the growing success of GamesCon, and respectively Game Arena, Pyrkon, Majáles, PlayIT, GAMEon, Drone and Robotics etc - also in Central Europe.

Content is the king!

Recently CENTREX Union held a communication seminar where one of the focused topics was Content.

Of course, the 5Ws were also emphasized: and it starts with What.

Remarkable rebounce - Covid freak receding, exhibition mood rebounce

As a reconfirmation of the role in the society the trade fair centers and companies since long claim – the communities, local, regional and central authorities now realized this and highly appreciated. Not just the very existence of the facilities (temporary medical and storage, logistics centers) but increasingly availed with the organising capabilities, service experience the trade fair organisations could put at disposal – during and after the Covid period. And this trust and appreciation seems to last into the future.

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