Major development in Ceské Budejovice, town of Budweiser

Published: 9. September 2011. Written by Ildikó Molnár

CENTREX member Výstavitě České Budějovice a.s. (the second major exhibition organiser in Czech Republic) has arrived to a major milestone in August 2011 a new multifunctional hall (of 6,050 sq.m.) as a great leap forward has been inaugurated by Czech state President Václav Klaus on the opening day of the 38th Bread Basket agricultural fiesta. (Aug 25-30, 2011)

The new hall "T" - the first-ever in South Bohemia of its size - has been built with latest technologies, pillar-free, multiple meeting rooms and has 2 exhibition hall sections. During off-exhibition season it also can function as direct entrance to the fair center facilities since the new hall is located with bordering public access.

As Mrs. Marcela Payerová, general director has mentioned the contruction has costed within planned amount of CZK 186 million (over 7 million) and was complete within 10 months.

The Bread Basket (ZEMĚ ŽIVITELKA) 2011 show has attracted over 100,000 visitors according to first estimations. (www.vcb.cz)

Fishing and Hunting

F&H – Fishing and Hunting

FeHoVa2016 3

We love and respect sports – even if my grandson said: “I prefer watch soccer on TV, it is not as tiresome as playing it.”

Fishing and Hunting Trade Fairs are becoming very popular. One may say, because we love to be outdoors. Or we can say that Fishing & Hunting are great sports – but ask the rabbit!

F&H trade fairs are often held together and though being patient is common requirement, yet I noticed major differences among the typical visitors. Anglers are more reserved - fishing is a lone fight – just me and the fish – while hunting needs an accord of team. A joint, common experience for hunters – at fairs they are jolly, loud, noisy – and happy together.

Therefore one can feel somewhat different atmosphere at the different areas of the booths if a joint fair is held. Hunters are ready to go a long way (to the fairs) to be together – while fishing fairs are much more often brought closer georaphically to the anglers – sometimes they are cloned and/or re-branded.

Did you see the latest ones? Season is just coming for that!

Károly Nagy

The Y generation

A couple of years ago I was at may if public fairs will have anything to do with traditional trade fair industry. We are exposed – and extremely so is the Y generation – to changing/new sales and marketing patterns, globalization of consumerism, and mostly, to digital world. Now I see it was a doomed vision: and surprisingly the digital world helps us a lot to restore the confidence that live events (or whatever we call today’s face-to-face) are much more attractive to the Y generation than I ever expected. Consider the growing success of GamesCon, and respectively Game Arena, Pyrkon, Majáles, PlayIT, GAMEon, Drone and Robotics etc - also in Central Europe.

Content is the king!

Recently CENTREX Union held a communication seminar where one of the focused topics was Content.

Of course, the 5Ws were also emphasized: and it starts with What.

Remarkable rebounce - Covid freak receding, exhibition mood rebounce

As a reconfirmation of the role in the society the trade fair centers and companies since long claim – the communities, local, regional and central authorities now realized this and highly appreciated. Not just the very existence of the facilities (temporary medical and storage, logistics centers) but increasingly availed with the organising capabilities, service experience the trade fair organisations could put at disposal – during and after the Covid period. And this trust and appreciation seems to last into the future.

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