Partnership for the new development of the trade fair industry in Central and SE Europe

Published: 4. November 2010. Written by Ildikó Molnár

CENTREX - International Exhibition Statistics Union (Budapest), IEE-Exhibitions Research Institute (Thessaloniki) and CBBS - Management Consulting & Business Building Company Ltd (Zagreb) signed MUO (Memorandum of Understanding) on the future cooperation and partnership in order to help stronger and faster development of the trade fair industry in Central and SE Europe in order to use all business opportunities coming from enlarged EU.

Development and promotion of the F2F events in Central and SE Europe region with the special focus on increasing image, knowledge and importance of F2F events for SMEs, regional development and cross border co operation.
Better understanding of F2F events and its benefits for all industry stakeholders; the national and regional economies, local government, institutions and associations.
Starting EU projects together with regional and national partners, companies and stakeholders, with possible use of EU funding.
Transparent and audited statistics and other data about the F2F events taking place in Central and SE Europe.
Lobbying for the interests of the trade fair industry on the national and international level, including EU.
Creating market studies about regional/national economy.

MUO was signed for the period of 3 years, starting from October 15, 2010. The partners will initiate and conduct different projects working closely together with the trade fair companies and other stakeholders (SMEs, regional and local government, institutions, associations) from Central and SE Europe however will be opened for the partnerships and initiatives coming from partners from other countries in Europe and world wide.

Fishing and Hunting

F&H – Fishing and Hunting

FeHoVa2016 3

We love and respect sports – even if my grandson said: “I prefer watch soccer on TV, it is not as tiresome as playing it.”

Fishing and Hunting Trade Fairs are becoming very popular. One may say, because we love to be outdoors. Or we can say that Fishing & Hunting are great sports – but ask the rabbit!

F&H trade fairs are often held together and though being patient is common requirement, yet I noticed major differences among the typical visitors. Anglers are more reserved - fishing is a lone fight – just me and the fish – while hunting needs an accord of team. A joint, common experience for hunters – at fairs they are jolly, loud, noisy – and happy together.

Therefore one can feel somewhat different atmosphere at the different areas of the booths if a joint fair is held. Hunters are ready to go a long way (to the fairs) to be together – while fishing fairs are much more often brought closer georaphically to the anglers – sometimes they are cloned and/or re-branded.

Did you see the latest ones? Season is just coming for that!

Károly Nagy

The Y generation

A couple of years ago I was at may if public fairs will have anything to do with traditional trade fair industry. We are exposed – and extremely so is the Y generation – to changing/new sales and marketing patterns, globalization of consumerism, and mostly, to digital world. Now I see it was a doomed vision: and surprisingly the digital world helps us a lot to restore the confidence that live events (or whatever we call today’s face-to-face) are much more attractive to the Y generation than I ever expected. Consider the growing success of GamesCon, and respectively Game Arena, Pyrkon, Majáles, PlayIT, GAMEon, Drone and Robotics etc - also in Central Europe.

Content is the king!

Recently CENTREX Union held a communication seminar where one of the focused topics was Content.

Of course, the 5Ws were also emphasized: and it starts with What.

Remarkable rebounce - Covid freak receding, exhibition mood rebounce

As a reconfirmation of the role in the society the trade fair centers and companies since long claim – the communities, local, regional and central authorities now realized this and highly appreciated. Not just the very existence of the facilities (temporary medical and storage, logistics centers) but increasingly availed with the organising capabilities, service experience the trade fair organisations could put at disposal – during and after the Covid period. And this trust and appreciation seems to last into the future.

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