Recently CENTREX Union held a communication seminar where one of the focused topics was Content.
Of course, the 5Ws were also emphasized: and it starts with What.
What is the content that can attract your public and bring them to your site or social media groups? So we spoke about facts, cases, - and about the repository of tools considered as available / needed of obtaining (and generating) these. Meticulously, regularly, objectively.
Trade fairs are collective ‘products’, events: we work in teams, an individual rarely reaches high results.
We disputed: is trade fair Art or Craft? What I said before leads us to consider – it is more Craft than Art. Still Art does help a lot to get through. Do you think this is correct?